388 is a unique and trendy online eyewear store that specializes in bringing lesser-known yet emerging eyewear brands to the forefront. The company's mission is to provide customers with high-quality and stylish eyewear options that are not readily available at traditional retail outlets.

One of the key features of 388's brand identity is its sleek and minimalist logo. The goal was to create a simple yet memorable design that could be easily paired with a variety of different images and visuals. This minimalist approach helps to emphasize the high-quality and innovative nature of the eyewear products that 388 offers, while also allowing for flexibility in terms of marketing and promotional materials.

At 388, the focus is on providing exceptional customer service and a personalized shopping experience. The company's team of experts are passionate about eyewear and are dedicated to helping customers find the perfect pair of glasses or sunglasses to suit their unique style and needs. With a wide range of brands and styles to choose from, 388 is the perfect destination for anyone looking to step up their eyewear game and stand out from the crowd.

DELIVERABLES: Branding, Design System, Art Direction









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388 Branding
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388 Branding

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